Quite obviously, education, talent, and credentials are extremely important, but breaking into the field initially may - at least in some part - be due to who you know, what organizations you're involved with, what volunteer activities you are participating in, etc.
The article by EJ Fachenda linked below gives a quick overview of use of social networking sites (such as Facebook) v. professional networking sites (LinkedIn, for example).
LINK: Social vs. Professional Networking Sites | Healthcare IT News
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